Newspapers Becoming Phone Applications

In Uncategorized on November 25, 2010 by JP League

            A new trend among newspapers to keep readership up is by creating their own phone applications.

            Phone applications, or apps, have enhanced the way people use their phones. wrote, “Applications on a cell phone can provide the phone with additional function and use.”

            Newspapers are now using apps to deliver their product a new and revolutionary way. Eben Esterhuizen and Alicia Sellitti wrote in The Motley Fool, “Readers are increasingly gravitating toward a virtual method of delivery, accessing their news via their computers and mobile devices.”

            The technology is not limited to just cell phones. It is spreading to tablet computers and eBook readers.

            Newspapers are adapting well to the new medium. John Aloysius Farrell listed the seven best iPad apps on US News World Report’s website and The Washington Post, the Wall Street Journal and the New York Times apps are listed at no. 6. Farrell writes, “The newspaper industry’s slow integration of print and video is no doubt a function of cost, and should be fixed over time.”

  ’s eBook reader, Kindle, is the newest device to join the newspaper revolution. Mark Milian wrote on “Starting December 1, Amazon will give newspapers a 70 percent cut of revenue from digital versions of their editions sold in the site’s Kindle Store. That’s in line with what Apple and Google give developers selling apps in their digital markets.”

            Newspapers want to be in the newest medium to attract and keep readers. Milian wrote: “Tapping the growing mobile audience has obvious appeal for traditional publishers. For example, Apple has sold more than 125 million gadgets — iPhones, iPods and the iPad — that run its mobile operating system.”

            Some news outlets are avoiding the new medium with the reasoning that it will take away readers from traditional print copies. James Murdoch is quoted on the London Evening Standard’s website saying: “The problem with the apps is that they are much more directly cannibalistic of the print products than the website. People interact with it much more like they do with the traditional product.”

            Damon Kiesow wrote on that he does not agree with Murdoch. Kiesow wrote: “Fewer than 10 million iPads have been sold globally this year. Meanwhile, WAN-IFRA reports that 1.7 billion people read the newspaper every day. Tablet readership, in comparison, is still a drop in the bucket.”


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